But hey, I could switch back to the chronological timeline and everything was back to “normal.” Twitter’s algorithmīut Twitter did not give up on the algorithmic feed.
I never once found a tweet in it that I had missed – only crap I had no idea why I should have been interested in it. I don’t know if anyone ever liked that timeline. What Twitter really did was add a “While you were away” feed that supposedly should bring you important tweets that you missed since your last visit to Twitter. It all started with rumors that Twitter would start using a Facebook-like algorithmic timeline. The hashtag RIPTwitter trended for a couple of days and Twitter CEO Jack Dorsey had to calm down the uproar. In 2016 Twitter introduced the Twitter timeline – and Twitter users cried out. These were displayed within Twitter users’ timelines. In 2014 Twitter started experimenting with recommendations for accounts, topics, and tweets people could be interested in. They were not the first, Facebook already had an algorithmic feed for ages. The Twitter Timelineīut Twitter realized that this was a deadly spiral and they started experimenting with algorithmic feeds. Combined with a large number of followers these shared links to blog posts were a simple and very effective blog traffic strategy. If you had enough blog posts, you could share several posts per day – or even per hour. Without Twitter’s algorithm for the feed, Tweeting more links to blog posts often was the simplest way to earn more blog traffic.
The chronological feed resulted in people tweeting more and more – simply because they wanted their tweets to get seen. If you wanted to make sure that you did not miss important tweets from certain people, you could use Twitter lists and watch the list feed or you simply had to visit the profile of a Twitter account. The average lifetime of a tweet at that time (2012) was around 18 minutes – then it was simply gone, displaced by newer tweets.
If you followed a large number of people the chronological feed had some disadvantages: The sheer number of tweets coming into your feed made it a pure chance which tweets you saw and which you did not see in your feed.
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